Marketing instructional servicesapplying private sector techniques to plan and promote bibliographic instruction : papers presented at the Thirteenth Library Instruction Conference held at Eastern Michigan University, May 3 & 4, 1984
- 157 Pages
- 1.29 MB
- 6504 Downloads
Published for the Center of Educational Resources, Eastern Michigan University by Pierian Press , Ann Arbor, Mich
Library orientation -- Marketing -- Congresses., Bibliography -- Methodology -- Study and teaching -- Congresses., Libraries -- Public relations -- Congresses., Libraries -- Marketing -- Congre
|Statement||edited by Carolyn A. Kirkendall.|
|Series||Library orientation series ;, no. 15|
|Contributions||Kirkendall, Carolyn A., Eastern Michigan University. Center of Educational Resources.|
|LC Classifications||Z711.2 .L7325 1984|
|The Physical Object|
|Pagination||x, 157 p. :|
|LC Control Number||86060025|
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marketing of library services can be put to practice. MARKETING THE LIBRARY – WHAT IS INVOLVED In spite of books and articles on the marketing of library and information services, the concept of marketing is still not fully understood by many librarians.
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